Evidence that coaching works

Kathy is is evaluating the effectiveness of her Volition work by using Generic Learning Outcomes. These were first described in Inspiring Learning for All for the museums, library and archives sector but they work well for all kinds of non-classroom learning, including executive coaching.

You can also read the testimonials given by users.

Meanwhile, there is mounting evidence from the commercial sector.

Although it is early days, there is already evidence of the increasing use and effectiveness of Corporate and Executive Coaching as a significant development tool.

International Personnel Management Association 1997

A survey of managers who received coaching directly following formal training, showed an 88% increased productivity, compared to a 22% change from those who received formal training alone.

Chartered Institute of Management 2003

Reported that 30% of SMEs are now using corporate coaches. In 2005, apparently 92% of financial services organisations responding to a survey reported that coaching was used as a mainstream development intervention.

Another study, of Fortune 1000 companies

39% reported improvements in customer service and 32% reported retention of senior people. The Fortune 1000 study also asked managers/leaders about their experiences:
  • 77% reported improved relationships with people who report to them
  • 71% had improved relationships with their boss
  • 67% reported improved team working
  • 52% had experienced improved conflict resolution; and
  • 37% in working relationships with clients.
These commercial organisations monitor value for money very closely and their increasing use of Corporate and Executive Coaching as a development process is significant.